By encouraging people to adopt a greener behavior at work in a positive and upbeat manner, we can affect real change. Based on the universal and playful theme of music, Play Green introduced a series of posters and flyers to communicate tips on sustainability.
Virtually real was a promotion for Iggesund Invercote. The challenge was to convey the benefits of the paperboard in an increasingly digital world. 30, 000 invercote pixels were created, each side holding a small part of several designs, utilising colour and finishes to express the beauty of a pixel in reality vs digital.